Privacy Policy
Privacy Policy
Last updated: September 4, 2024
This Privacy Policy describes how Second Wind ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit our site, use our services, or make a purchase from secondwindbrace.com (the "Site"). It also applies when you communicate with us in any way related to the Site and its services ("the Services").
For the purposes of this Privacy Policy, "you" and "your" refers to users of the Services, whether you are a customer, website visitor, or someone whose personal data we’ve collected.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory updates. When we do, we’ll revise the “Last updated” date and post the updated version on the Site. Please check back regularly for changes.
How We Collect and Use Your Personal Information
We collect personal information from you in order to deliver our Services—such as fulfilling orders, supporting customer service, managing accounts, and enhancing our knee brace products and digital experience. We collect information through your interactions with the Site, purchases, and communications with us.
What Personal Information We Collect
The types of personal data we collect depend on how you use the Site and Services. This includes:
Information We Collect Directly from You
Contact Information: Name, address, phone number, and email
Order Information: Billing/shipping address, payment confirmation, order history
Account Information: Username, password, and security-related info
Shopping Activity: Items viewed or added to cart, reviews, referrals, saved gift cards
Customer Support Messages: Any communications sent via our contact forms, email, or chat
Information We Collect About Your Usage
We may collect certain data automatically when you use our Site ("Usage Data") through tools such as cookies and tracking technologies. This includes:
Device type, IP address, browser type
Your interactions with the Site (pages viewed, buttons clicked, etc.)
Referring site or links clicked
Time spent on the Site and product preferences
Information We Collect from Third Parties
We may receive information from:
Platforms like Shopify for order management and checkout
Payment processors for secure transactions
Advertising or analytics partners who provide browsing insights
Third-party cookies and pixels to personalize and optimize your experience
All third-party data is subject to the terms of this Privacy Policy.
How We Use Your Personal Information
To fulfill your orders: including processing payments, shipping, returns, and exchanges
To manage your account: including saved preferences, security, and loyalty features
To personalize your experience: using shopping behavior to tailor content or promotions
To improve our Services: identifying product interest or usage trends
For communication: replying to messages, order updates, or important notices
For marketing and advertising: sending promotional content or displaying ads (with consent)
To prevent fraud and secure your account: monitoring for suspicious activity
Cookies
We use cookies and similar technologies to:
Remember your preferences
Analyze site performance
Enable secure logins and payment
Show personalized ads (if you opt-in)
You can manage your cookie settings through your browser. We also honor Global Privacy Control (GPC) signals where supported. For details on Shopify cookies, visit: https://www.shopify.com/legal/cookies
How We Disclose Personal Information
We may share your personal information with:
Vendors and fulfillment partners: e.g., Shopify, shipping carriers, IT providers
Marketing and ad partners: to deliver targeted promotions
Affiliates and contractors within the Second Wind brand group
Legal authorities if required by law, fraud detection, or enforcement
We do not sell sensitive personal information or disclose it for profiling without your consent.
Categories of Data Shared:
Category   Shared With
Identifiers (name, email, phone) Â Â Marketing partners, vendors
Commercial info (orders, cart, preferences) Â Â Fulfillment and analytics partners
Usage Data (IP, device info) Â Â Marketing and analytics services
Geolocation or browsing history   Marketing tools, if permitted by cookies
Third-Party Links
Our Site may link to third-party platforms (e.g., Instagram, payment processors, ads). These sites have their own privacy policies and are not governed by Second Wind.
Children's Privacy
Second Wind does not knowingly collect personal information from children under 16. If you're a parent or guardian and believe your child has provided us data, please contact us to have it deleted.
Security and Retention
We implement reasonable security measures to protect your information. However, no system is 100% secure.
We retain data only as long as necessary to:
Fulfill your order or service
Comply with legal obligations
Resolve disputes
Maintain business records
Your Rights
Depending on your location, your rights may include:
Access: Know what data we hold about you
Correction: Fix inaccurate data
Deletion: Ask us to erase your data
Portability: Request a copy of your data
Opt-out of targeted ads or sale/sharing
Restrict or withdraw consent
Appeal a denial of your request
Unsubscribe from marketing
To exercise these rights, email us at support@secondwindbrace.com
Complaints
If you're unsatisfied with our privacy practices, contact us first. If needed, you may file a complaint with your local data protection authority (especially if you're in the EU/EEA).
International Users
We may transfer your data outside your country (e.g., to Shopify’s servers in the US). When we do, we follow proper legal safeguards such as Standard Contractual Clauses.
Contact
If you have any questions, feedback, or would like to exercise your rights:
Email: support@secondwindbrace.com